Nintendo: You Were Bored Before the Wii

The blogosphere has already pointed out the cogency, or lack thereof, in the recent statements from the outgoing Nintendo VP of Marketing, Perrin Kaplan. She, as well as Nintendo, saw that before the Wii was released, "gamers were getting bored, even though they didn't know it yet." Well, I'm sorry to say that, as a gamer, there has been plenty of games that have kept me quite entertained. Unless of course, she was referring to the GameCube. Only three titles were able to keep me entertained long enough to play through them: Wind Waker, Metroid Prime, and Resident Evil 4.

What many gaming news outlets didn't really comment on was the further statements by Robert Matthews, Nintendo's senior director of consumer marketing.

Just look at the way people consume entertainment today. The idea that you would spend hours playing videogames is just not real anymore.

While I do agree that people attention spans are shrinking and, as I get older, my time is split among many things, this blanket statement doesn't seem true in light of media in general. Movie times have steadily lengthened over the last few decades. The hour long drama is increasingly dominating the television line-ups as the sitcom seems to wither away. The Internet is absorbed in smaller chunks, but mostly due to the sheer volume of information out there.

On the other hand, epic games of forty hours or more are also diminishing. These are being replaced by the moderately paced ten to twenty hour campaign. So while there is a market for short attention span gaming, it is not the industry's savior. Games are adapting, allowing players to jump in and out of the game at any time with better save systems and level design. Besides, my 360 is played on a near daily basis. From what I understand, many people are starting to notice that the Wii may be collecting dust. At least until something better than Wii Sports comes along.