Not content with just selling the latest iteration of our annual franchises, THQ is seeking some cerebral assistance for the direction and design of our upcoming games.
We typically rely on people to tell us what they think. Using EmSense technology, it's not what people say, but what they're thinking about it. And that's so much more accurate.Going above and beyond the standard focus groups, EmSense uses technology that "measure people's brain waves, heart rate and sweat responses while they played the military-theme game." That military-themed game is Frontlines. I haven't had any hands on time with the game but it looks promising from what I've seen. This seems like a great idea, and I'm all for creating experiences that interact with the senses and emotions.
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